New Media
DIGITAL-FIRST. CULTURE-LED.
Cutting-edge new media strategies built for the streaming era — from short-form video to immersive fan experiences.
THE FUTURE OF MUSIC MEDIA
The music industry has been transformed by new media. TikTok breaks records. YouTube builds careers. Podcasts build communities. We live at the intersection of music and digital culture.
Urain Records Production's New Media division is built for this moment — combining creative content production with platform expertise to make our artists impossible to ignore.
What We Do
CAPABILITIES
Short-Form Video Strategy
TikTok and Instagram Reels campaigns engineered for virality — from sound selection to creator briefs and trend activation.
YouTube Channel Development
Full YouTube strategy including channel optimization, content planning, music video production support, and monetization.
Podcast & Audio Content
Artist podcast development, interview placement, and audio content strategy to deepen fan connection and expand reach.
Live Streaming & Virtual Events
Live stream production, virtual concert experiences, and interactive fan events across Twitch, YouTube Live, and Instagram Live.
NFT & Web3 Integration
Strategic guidance on NFT drops, fan token programs, and Web3 community building for forward-thinking artists.
Content Creator Network
Access to our curated network of music-focused content creators, UGC specialists, and digital tastemakers.
Where We Operate
PLATFORMS
DOMINATE THE DIGITAL SPACE
Let our new media team build your digital presence from the ground up.
Start the Conversation